Our Services

Website Design & Management

Your website is the single most important piece of your digital presence. For families researching care options, it is often the deciding factor between picking up the phone or clicking away. We design and build beautiful, fast, and mobile-optimised websites that are specifically crafted for the care sector.

Every website we build includes professional copywriting, SEO-optimised structure, a virtual tour section, staff profile pages, a CQC rating display, and an easy-to-use contact form. We also handle hosting, security, and ongoing maintenance so you never have to worry about it.

• Custom design tailored to your care home's brand
• Mobile-first, fast-loading, and fully accessible
• SEO-optimised from day one
• Ongoing updates and management included

Reputation Management

Online reviews are the single most powerful trust signal for families choosing a care home. A consistent stream of genuine, positive Google reviews can be the difference between a full home and empty beds. We build and manage your reputation systematically and ethically.

We create a simple, frictionless process for satisfied families and residents to leave reviews, monitor all review platforms daily, and craft professional responses to every piece of feedback, including negative reviews, in a way that demonstrates your commitment to quality care.

SEO Management

Search Engine Optimisation is the process of ensuring your care home appears at the top of Google when families in your area search for residential care. For most care homes, local SEO is the single highest-return marketing investment available.

Our SEO service covers everything: keyword research specific to the care sector, on-page optimisation, technical SEO, local citation building, Google Business Profile optimisation, and a content strategy that positions your home as the trusted local authority. We provide monthly reporting in plain English so you always know exactly where you stand.

AEO Management

Answer Engine Optimisation is the next evolution of search. As AI-powered tools like ChatGPT, Google's AI Overviews, and voice assistants become the first port of call for many people, your content needs to be structured so these systems can extract and present it as a direct, authoritative answer.

When a daughter asks her phone "What is the best dementia care home in Maidstone?", we want your home to be the answer. We structure your content, implement schema markup, and build the topical authority that AI systems rely on to recommend specific businesses.

Social Media Management

Social media is where families form their first impression of your care home long before they ever pick up the phone. A consistent, warm, and professional social media presence builds the familiarity and trust that converts followers into enquiries.

We manage your Facebook and Instagram presence end-to-end: content creation, scheduling, community management, and monthly performance reporting. Our content showcases your home's daily life, staff personalities, activities, and the genuine warmth of your environment, all written with the sensitivity that the care sector demands.

Meta & Google Ads

Paid advertising delivers immediate visibility while your organic SEO builds. A well-managed Google Ads campaign can put your care home at the very top of search results for terms like "care home [your town]" from day one.

Meta (Facebook and Instagram) Ads allow us to target families within a specific radius of your home, particularly those aged 45 to 65 who are most likely to be researching care options for a parent. We manage every aspect of your campaigns, from creative and copy to bidding strategy and conversion tracking, with full monthly reporting.

Content Creation

High-quality, empathetic content is the foundation of every other marketing activity. It improves your SEO, builds trust with families, and positions your care home as the authoritative voice in your local area.

We produce a full range of content including SEO-optimised blog posts, website copy, email newsletters, social media captions, video scripts, and printed materials. Every piece is written by specialists who understand the care sector and the sensitive nature of the decisions families are making.

Google Business Management

Your Google Business Profile is often the very first thing a family sees when they search for your care home. It appears prominently in Google Search and Maps, showing your rating, photos, opening hours, and reviews before they even visit your website.

A fully optimised and actively managed GBP can dramatically increase the number of calls and website visits you receive. We manage every aspect of your profile, from weekly posts and photo uploads to review responses and Q&A management, ensuring it always presents your home in the best possible light.

Blog Writing & Brochure Design

Regular, high-quality blog posts serve a dual purpose: they improve your search engine rankings by adding fresh, relevant content to your website, and they answer the questions that families are asking during their research process, building trust before they ever contact you.

We also design beautiful, professional brochures for families visiting your home in person. A well-designed brochure reinforces the quality of your care and gives families something tangible to take away and share with other decision-makers in the family.

Advertising Campaigns

Beyond ongoing paid advertising management, we design and execute targeted campaign bursts for specific objectives: filling a particular type of bed, launching a new wing, recruiting care staff, or building brand awareness in a new geographic area.

Each campaign is built around a clear objective, a defined audience, and measurable outcomes. We handle creative, copy, targeting, budget management, and post-campaign reporting, so you can see exactly what your investment delivered.