The Care Home Marketing Company ("we", "us", or "our") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website at thecarehomemarketingcompany.co.uk or engage with our services.
We are registered in England and Wales and operate as a data controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. What Data We Collect
We may collect the following categories of personal data:
- Identity data: your first name, last name, and job title
- Contact data: your email address, telephone number, and business address
- Business data: the name and location of your care home
- Technical data: your IP address, browser type, device type, and pages visited on our website
- Usage data: how you interact with our website, including pages viewed and links clicked
- Communication data: any messages, enquiries, or correspondence you send to us
2. How We Collect Your Data
We collect personal data through the following means:
- When you complete and submit our contact or enquiry form
- When you email or telephone us directly
- When you subscribe to our newsletter or blog updates
- Automatically through cookies and similar tracking technologies when you visit our website
- When you engage with us on social media platforms
3. How We Use Your Data
We use your personal data for the following purposes:
- To respond to your enquiries and provide the services you have requested
- To send you our newsletter and marketing communications (where you have given consent)
- To improve our website and services based on how visitors use them
- To comply with our legal and regulatory obligations
- To manage our business relationship with you as a client
4. Legal Basis for Processing
We process your personal data on the following legal bases:
- Consent: where you have given us explicit consent to process your data, such as subscribing to our newsletter
- Legitimate interests: where processing is necessary for our legitimate business interests, such as responding to enquiries
- Contract: where processing is necessary to perform a contract with you or take steps at your request before entering a contract
- Legal obligation: where we are required to process your data to comply with the law
5. Data Sharing
We do not sell your personal data to third parties. We may share your data with:
- Service providers who help us operate our business (such as email marketing platforms, website hosting providers, and analytics services), all of whom are bound by data processing agreements
- Professional advisers such as accountants and solicitors, where necessary
- Regulatory authorities or law enforcement agencies where required by law
6. Cookies
Our website uses cookies to improve your browsing experience and to help us understand how visitors use our site. Cookies are small text files stored on your device. We use the following types of cookies:
- Essential cookies: necessary for the website to function correctly
- Analytics cookies: help us understand how visitors interact with our website (for example, Google Analytics)
- Marketing cookies: used to track visitors across websites for advertising purposes
You can control and delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.
7. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. In general, we retain client data for seven years following the end of our business relationship, and enquiry data for two years if no business relationship is established.
8. Your Rights
Under UK GDPR, you have the following rights in relation to your personal data:
- Right of access: to request a copy of the personal data we hold about you
- Right to rectification: to request that we correct any inaccurate or incomplete data
- Right to erasure: to request that we delete your personal data in certain circumstances
- Right to restrict processing: to request that we limit how we use your data
- Right to data portability: to receive your data in a structured, machine-readable format
- Right to object: to object to our processing of your data based on legitimate interests or for direct marketing purposes
- Right to withdraw consent: where processing is based on consent, to withdraw that consent at any time
To exercise any of these rights, please contact us using the details in Section 10 below. We will respond within one month of receiving your request.
9. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These measures include secure hosting, SSL encryption on our website, and restricted access to personal data within our organisation. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
10. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your data rights, or wish to make a complaint about how we handle your personal data, please contact us via our Contact page.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.