UK Specialist Care Home Marketing Agency

More Residents.
Less Worry.

We help UK care homes attract more private residents through specialist digital marketing, SEO, reputation management, and beautiful website design. Built by someone who has worked in care.

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11+
Services Offered
100%
Care Sector Focused
Free
Initial Audit
Care Sector Specialists
Not a generalist agency
Psychology & Dementia Expertise
Masters in Dementia (in progress)
Free Digital Audit
No obligation, no jargon
UK-Based Team
Based in Kent, serving the UK
What We Do

Everything Your Care Home Needs
to Get Found & Chosen

From your first Google impression to a full digital marketing strategy, we handle every aspect of your online presence so you can focus on delivering exceptional care.

Website Design & Management

Beautiful, fast, mobile-optimised websites built specifically for care homes. We handle design, development, hosting, and ongoing updates.

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Reputation Management

Build a consistent stream of genuine Google reviews, respond professionally to all feedback, and turn your reputation into your greatest asset.

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SEO Management

Rank at the top of Google when families search for care homes in your area. Local SEO, technical SEO, and content strategy all included.

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AEO Management

Answer Engine Optimisation ensures your care home appears in AI-powered search results from ChatGPT, Google AI Overviews, and voice assistants.

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Social Media Management

Consistent, engaging social media content that showcases your home's warmth and professionalism. Facebook, Instagram, and more.

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Meta & Google Ads

Targeted paid advertising campaigns that put your care home in front of families actively searching for residential care in your area.

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Content Creation

Expert copywriting, blog articles, newsletters, and video scripts that position your care home as the trusted local authority.

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Google Business Management

A fully optimised and actively managed Google Business Profile that drives calls, website visits, and direction requests every single day.

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Blog Writing & Brochure Design

SEO-optimised blog posts that answer the questions families are asking, plus beautifully designed printed and digital brochures.

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Advertising Campaigns

Full-funnel advertising campaigns across digital and print channels, designed to generate consistent enquiries from self-funded residents.

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View All Services & Pricing
Why Choose Us

We Understand Your World
Because We've Lived It

Most marketing agencies have never set foot in a care home. They do not understand CQC inspections, the challenge of attracting self-funded residents, or the sensitivity required when marketing to families facing one of the most difficult decisions of their lives.

Our founder has worked in the care sector, holds an Honours degree in Psychology, and is completing a Masters in Dementia. That background shapes everything we do. We do not just understand your marketing needs; we understand your world.

Our Story
🧠

Psychology-Led Approach

We understand how families make decisions under stress and design every touchpoint accordingly.

🏠

Care Sector Specialists

We only work with care homes. That focus means deeper expertise and better results for you.

📈

Results-Focused

We measure success in enquiries, occupancy rates, and private pay residents, not just clicks.

📋

Transparent Reporting

Monthly reports in plain English. You always know exactly what we are doing and why.

Insights & Advice

From the Care Marketing Blog

Practical advice, industry insights, and expert guidance for care home managers and owners.

Carer and resident
SEO

Why SEO Matters for Your Care Home in 2025

When a family starts searching for a care home, they turn to Google. Here is why your ranking matters more than you think.

📅 March 2025 🕒 6 min read
Read Article
Care home resident
AEO

What Is AEO and Why Your Care Home Needs It Now

AI-powered search is changing how families find care homes. Answer Engine Optimisation is the strategy you cannot afford to ignore.

📅 February 2025 🕒 7 min read
Read Article
Care home marketing
Social Media

How to Build a Facebook Presence That Fills Beds

Facebook remains the single most powerful social platform for reaching families of potential residents. Here is how to use it properly.

📅 January 2025 🕒 8 min read
Read Article
View All Articles
What Our Clients Say

Real Results for Real Care Homes

"Within three months of working with The Care Home Marketing Company, our Google enquiries had doubled. The team genuinely understands the care sector and it shows in every piece of content they produce."

Sarah M.
Registered Manager, Kent

"Our Facebook page had been dormant for years. Now it is our best source of new enquiries. The content is warm, professional, and perfectly pitched to the families we want to reach."

David T.
Care Home Owner, Surrey

"I was sceptical about SEO but the results speak for themselves. We now rank on the first page of Google for every key search term in our area. Private enquiries are up significantly."

Patricia L.
Director, Residential Care Group
Get Started Today

Ready to Attract More
Private Residents?

Book your free 30-minute digital audit. We will review your current online presence and show you exactly where the opportunities are, with no jargon and no obligation.

Book Your Free Audit View Our Services

Free audit • No obligation • Results within 30 minutes